The challenge was to help Piercy and Company win a £100 million design-led office development in the centre of London.

The project required clear visual storytelling that reinforced the idea that offices can be civic landmarks - and that, to achieve this, they should be of exceptional design quality. We started with visual ideas informed by Turner, where important civic buildings rose from the dirty Victorian streets as soaring, pure forms. Light and shadow were also important devices for communicating the sweeping forms of the design.